10-year capital advisor

Justin Carter

Senior Capital Advisor — Working Capital & Growth Finance

Miami, FL — serving businesses nationwide · English, Spanish

Top 2% National Producer4.9/5 · 96 client reviews

Ten years, $85M+ placed, and one habit clients notice: he quotes the total dollar cost before he quotes the rate.

  • Top 2% National Producer
  • President''s Circle — 4 years
  • Seasonal structuring specialist
  • Inventory & PO finance desk
  • 4.9/5 across 96 client reviews
  • Verified CanFund Advisor
  • Revenue-based financing
  • Seasonal and cash-flow-matched structures
  • Revolving lines of credit
  • Invoice factoring & AR lines
  • SBA 7(a) & 504
Years advising
10

Since 2016

National ranking
Top 2%

Producer, 2022–2025

Capital placed
$85M+

Across five structures

Median first response
14 min

Business hours

Client rating
4.9/5

96 client reviews

Repeat & referral clients
71%

Of his 2025 book

Justin Carter surfing a large golden-hour wave, shot from a distance so his face is not visible

Recognition

Awards & honors

Production is only half of it. Every award below weighs client outcomes and file quality alongside capital placed.

Rising Advisor of the Year

CanFund Capital · 2021

Highest first-year production in the firm's history at the time.

Top 2% National Producer

Commercial Capital Rankings · 2022–2025

Four consecutive years inside the top two percent by capital placed.

President's Circle

CanFund Capital · 2022–2025

Four straight years in the elite production tier with a clean compliance record.

Seasonal Finance Innovation Award

National Alternative Lending Awards · 2024

For payment structures indexed to each borrower's actual earning season.

Client Choice Award

CanFund Capital client survey · 2025

Voted by funded clients on transparency, responsiveness and outcome after closing.

Zero-Complaint Distinction

CanFund Capital compliance · 2023–2025

Three years of funded files with no client complaint on record.

About Justin

Justin came up on the funding side of a specialty lender, watching which files performed and which ones quietly buried the owner. He now spends his days on the other side of that table. Over ten years he has placed north of $85 million for owner-operated companies — seasonal retailers, marine and powersports dealers, clinics, freight and 3PL operators, and DTC brands carrying real inventory. He is best known for seasonal structuring: matching payments to the months a business actually earns, so the slow quarter is not the one that breaks the plan. He answers the phone, he sends the math in writing, and he will tell you to wait when waiting is the better trade.

Credentials

  • 10 years in commercial capital markets, 4 of them on the lender side
  • Top 2% national producer, four consecutive years
  • Placed capital across revenue-based financing, SBA, factoring, inventory finance and lines of credit
  • Former funding analyst — he knows which files perform and which ones quietly hurt the owner
  • Registered with CanFund Capital, NMLS 2318744

Specialties

  • Revenue-based financing
  • Seasonal and cash-flow-matched structures
  • Revolving lines of credit
  • Invoice factoring & AR lines
  • SBA 7(a) & 504
  • Inventory and purchase-order finance
  • Debt refinancing & consolidation

Best for

  • Seasonal businesses that need payments matched to their earning months
  • DTC and marketplace brands financing inventory ahead of peak
  • Clinics, dealers and service operators borrowing for the first time
  • Freight, 3PL and staffing companies bridging 30–60 day terms
  • Owners consolidating two or more advances into one facility
  • Companies adding a second location or a first real credit line

Recent businesses funded

A sample of work from the last twelve months. Client names are withheld for privacy.

Retail

Marine and powersports dealership

Seasonal revenue-based financing

$1.4M5 days

Floor plan for spring inventory with lighter payments through the winter months.

Ecommerce

DTC outdoor apparel brand

Inventory finance + line of credit

$2.1M9 days

Funded a Q4 production run without giving up equity six weeks before their best month.

Healthcare

Multi-site dental group

SBA 7(a)

$2.6M41 days

Acquired a third practice and refinanced two equipment notes into one payment.

Logistics

Regional 3PL and warehousing operator

Invoice factoring

$1.8M6 days

Turned 45-day shipper terms into same-week cash so they could take on two new accounts.

Restaurants

Fast-casual restaurant group

Consolidation refinance

$950K8 days

Pulled the owner out of three stacked advances and cut the weekly debit by 44%.

Construction & trades

Commercial landscaping company

Equipment finance + revolver

$1.2M11 days

Two crews'' worth of equipment ahead of a municipal contract, revolver for the mobilization gap.

Words they live by

“You can't stop the set. You can pick which wave you take.”
He plans around the season a business actually has, not the one it wishes it had.
“Price it in dollars or don't price it.”
Every term he quotes comes with the total cost written out — no factor-rate homework.
“Cheap money you can't service isn't cheap.”
He sizes to cash flow first, then to the number the owner asked for.

How they work

He models the season, not just the month

Before any application you get a one-page view of your options side by side — cost in dollars, payment cadence by month, and what each one does to your next raise.

You talk to him, not a queue

One advisor, one phone number, from the first call through funding and every renewal after.

No surprises at signing

If anything changes in underwriting you hear it from him the same day, in writing, with the new numbers.

He'll tell you to wait

If a quarter of clean statements gets you a materially better structure, he says so — even though it costs him the file today.

Off the clock

Surfing

Dawn patrol before the market opens. Ten years of it has made him patient about timing and unsentimental about missed sets.

Offshore fishing

Weekends out of Islamorada with clients who have become friends, which is most of them.

Cooking whatever he caught

Snapper on the grill, too much lime, an audience of neighbors.

Coaching youth soccer

Two seasons a year, mostly teaching eight-year-olds to pass instead of dribble into three defenders.

What clients say

“Our business makes its year between March and August. Justin built the payments around that. Nobody else even asked.”
Owner, marine dealership · Sarasota, FL
“He talked us down from the number we asked for and was right. We funded the smaller amount and renewed twice.”
Founder, DTC apparel brand · Austin, TX
“Three advances stacked on top of each other and he untangled it in a week. Our weekly payment dropped by almost half.”
Operator, restaurant group · Tampa, FL

Reach Justin directly

Mon–Fri 8am–7pm ET, and early mornings when a deadline calls for it

Direct line
(212) 555-0194

Start a conversation with Justin

Share a few details about your business and they'll come back with your options — structures, real dollar costs, and what they'd do in your position.